The first one: lots of font styles. Another common formatting mistake large amounts of people commit is the usage of a lot of font styles to the brochure if they're in china printing. I recognize there presently exists a ton of new and creative font styles to use around. The situation though is that using too many of it makes a custom brochure look cluttered and amateurish. It's best to only take one or about the maximum two different font styles for your color brochures. Use many more things as well as your design and theme might be too messy. So reign inside the creativity and don't use anything but fewer font styles.
The second one: a lot italics, underlines and bolds. Another common mistake that folks commit is to try using much more italics, underlines and bold text. Having too much of these in your own text content and be detrimental to the feel of your color brochure. Those formatting options are just needed to give some certain words or give some certain phrases a focus. Overuse it and you will definitely only have a mess from a color brochures. To seek to minimize these formatting options until they've been actually needed.
The third one: large paragraphs. Additionally it is a truth that many brochure new writers and designers usually tend to compose large paragraphs to fix every of data which they require for the color brochures. The problem though with large paragraphs is that they make the text content look very blocky, very extensive and very hard to read. So it's always best to avoid this when composing your brochure text. Cut different ideas into separate paragraphs and use lists when possible. This ought to help make the written text a lot more engaging without having it be very daunting but not boring.
To each their own...
~ Mother NANHI ~