Our Lady of Mt. Carmel (1251 A.D.) is a title of the Blessed Virgin Mary associated with the Carmelite Order. The first Carmelites lived as hermits on Mt. Carmel in the Holy Land beginning in the 12th century. In the middle of their hermitages they built a chapel dedicated to the Virgin Mary, who became the protectress of the Carmelites under the title of Our Lady of Mt. Carmel. The Blessed Virgin Mary appeared to a Carmelite hermit, St. Simon Stock, under this title and gave him a piece of cloth—the brown scapular—as a sacramental to be worn by the faithful to whom she promised her special protection. At the apparitions in Fatima, in addition to appearing as Our Lady of the Rosary, the Virgin Mary appeared as Our Lady of Mt. Carmel. Her feast day is July 16th